LRP Recycling & LRP Contractors
Nationwide industrial recycling and FF&E services. We have been their marketing department for 15 years.
The situation
Two verticals, one operation. LRP Recycling handles nationwide scrap and asset recovery. LRP Contractors handles FF&E removal, receiving and installation for hospitality, education and government projects. Both need a steady flow of qualified commercial leads across the country — not local walk-ins.
What we do
Launched first. Refined after.
We built LRP Contractors and LRP Recycling as two separate sites so both verticals could start bringing in leads right away, instead of waiting on a perfect master plan.
Once both were live and we were working on them side by side, we noticed something: two companies from the same family didn’t look related. Different colors, different type, different feel.
So we refined. Both sites now point to each other as one LRP family, and the visual branding is being brought together next. That’s how we work: get live, learn from real use, keep improving.
Who those leads turned into
446 qualified inbound leads in the last two years — January 2025 through September 2026 to date, an average of roughly 21 commercial inquiries a month, every one captured through the site and routed straight to LRP’s team.
Work won through this pipeline includes contracts with U.S. military installations, Villanova University, Yale and Harvard, along with hotel brands including Hilton, Holiday Inn, Motel 6, and Disney Resorts and Cruise Lines.
