Client since 2014 · 12 years

Velez Bath Refinishing

Family-owned bathtub, tile and sink refinishing in Cranston, Rhode Island. We have managed their online presence since 2014: website, local SEO, Google profile and ads, all working together to bring in estimate requests.

The approach

Velez does great work and has the reviews to prove it. Our job for the last 12 years has been making sure homeowners in the towns they serve find them first on Google and reach out. As search changes, we keep the site growing with it, most recently expanding it to 31 pages in September 2026.

What we do

✓Website design and ongoing updates: 21 service pages plus 10 local town pages, a quote form on every page
✓Mobile-first layout with a sticky Free Estimate / Call bar
✓Local SEO across Rhode Island and the MA/CT border towns, with page-level schema
✓Google Business Profile management and owner review replies
✓Google Ads management, with call and form conversion tracking
✓Google Tag Manager, GA4 and Search Console, plus lead routing and ongoing reporting

259
Quote requests delivered through the website, January 2025 through September 2026 to date
$182,000+
Estimated revenue from 259 website quote requests and 228 Google profile calls, January 2025 through September 2026 to date
12
Years as Velez’s online marketing partner, since 2014
4.9★
Google rating across 103 reviews

The website today

31 pages, including a dedicated page for each area Velez serves, from Providence and Newport to Westerly and Seekonk. Requests come in from homeowners plus commercial and marine customers.

The Velez Bath Refinishing website on desktop
On desktop: the current Velez site
The Velez site on mobile
On mobile: estimate and call buttons stay on screen

Built to convert

The estimate form sits in the hero of every page. Phones get a sticky Free Estimate / Call bar. Every form fill and phone tap is tracked, and each request lands in the owner’s inbox within seconds.

View the live site  →

Found on Google

Most Velez customers are homeowners across Rhode Island and the Massachusetts and Connecticut border towns who search for tub or tile reglazing and call straight from Google. Here is what their Google Business Profile produced.

8,546
Google Business Profile impressions, March 2025 through September 2026 to date
648
Website clicks from the Google profile, same period
228
Calls from the Google profile, same period
103
Google reviews, averaging 4.9 stars